Opportunity Information: Apply for 72061120RFA00003
The USAID Zambia Accessible Markets for Health (ZAM-Health) Activity is a USAID/Zambia health funding opportunity focused on improving health outcomes in Zambia by increasing the use of high-quality health products and services among priority audiences. The activity is designed around the idea that stronger, more responsive private-sector health markets can complement public services and help more people access reliable products and care. In practical terms, the program aims to make quality health products and services easier to find, easier to afford, and more trusted by the people who need them, while also improving health knowledge and encouraging healthier, more health-seeking behaviors.
This opportunity is structured as a cooperative agreement, which typically means USAID expects to be substantially involved in the implementation and oversight of the program rather than simply providing funds with minimal engagement. USAID anticipates making a single award with an estimated total ceiling of $38,000,000 over five years. The funding opportunity number is 72061120RFA00003, and it falls under the health funding activity category with CFDA number 98.001. The opportunity was posted (creation date) on March 30, 2020, with an original closing date of May 28, 2020.
A central feature of ZAM-Health is the use of a Total Market Approach (TMA). Under a TMA framework, the program looks at the entire health market, including public, private, nonprofit, and commercial actors, and then tries to align them so that each segment serves the populations it can reach best. The basic intent is to use scarce public resources strategically, support sustainable private-sector growth where appropriate, and ensure that quality services and products reach different income groups through the right channels. Rather than relying solely on public delivery systems, ZAM-Health emphasizes building and shaping private-sector health markets so they function better over the long term.
To accomplish its goals, ZAM-Health plans to employ private-sector oriented strategies such as marketing, social franchising, and partnerships with commercial and for-profit entities. Marketing approaches in this context generally focus on increasing awareness, demand, and correct use of health products and services, including behavior change messaging that helps people recognize the value of timely care and prevention. Social franchising typically involves organizing private providers under a common brand and quality standards, offering training, supervision, and sometimes commodity support so clients can identify and trust participating clinics or pharmacies. Partnerships with commercial and for-profit entities are meant to expand distribution, improve supply reliability, and strengthen service delivery networks, with the broader goal of making improvements sustainable beyond donor funding.
Eligibility is listed as "Others," with additional eligibility clarification referenced in the full solicitation text. The opportunity is administered by the U.S. Agency for International Development, specifically USAID/Zambia based in Lusaka. Overall, the grant opportunity signals USAID/Zambia's intent to invest in private-sector market expansion and demand-side behavior change as complementary tools to improve access to and uptake of quality health products and services across Zambia.Apply for 72061120RFA00003
- The Agency for International Development, Zambia USAID-Lusaka in the health sector is offering a public funding opportunity titled "USAID Zambia Accessible Markets for Health (ZAM-Health) Activity" and is now available to receive applicants.
- Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 98.001.
- This funding opportunity was created on Mar 30, 2020.
- Applicants must submit their applications by May 28, 2020. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
- Each selected applicant is eligible to receive up to $38,000,000.00 in funding.
- The number of recipients for this funding is limited to 1 candidate(s).
- Eligible applicants include: Others (see text field entitled Additional Information on Eligibility for clarification).
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FAQs: USAID Zambia Accessible Markets for Health (ZAM-Health) Activity
What is the USAID Zambia Accessible Markets for Health (ZAM-Health) Activity?
ZAM-Health is a USAID/Zambia health funding opportunity focused on improving health outcomes in Zambia by increasing the use of high-quality health products and services among priority audiences. It is designed to strengthen and shape private-sector health markets so they complement public services and help more people access reliable products and care.
What problem is ZAM-Health trying to address?
The activity targets barriers that keep people from using quality health products and services, including challenges related to availability, affordability, trust, and health knowledge. The intent is to make quality options easier to find, easier to afford, and more trusted, while encouraging more health-seeking behaviors.
What are the main goals of the activity?
The main goals are to improve health outcomes in Zambia by increasing the use of high-quality health products and services, strengthening private-sector health markets, improving health knowledge, and encouraging healthier behaviors and timely care-seeking among priority audiences.
How does ZAM-Health plan to improve access to health products and services?
The activity emphasizes making quality health products and services easier to find, easier to afford, and more trusted. It also seeks to improve health knowledge and increase demand for appropriate, timely care through market-oriented and behavior change strategies.
What is a Total Market Approach (TMA) and how is it used in ZAM-Health?
A Total Market Approach looks at the entire health market, including public, private, nonprofit, and commercial actors. Under ZAM-Health, the idea is to align these segments so each serves the populations it can reach best, use scarce public resources strategically, support sustainable private-sector growth where appropriate, and help ensure quality products and services reach different income groups through suitable channels.
Why does ZAM-Health focus on private-sector health markets?
The activity is built around the concept that stronger, more responsive private-sector health markets can complement public services. By improving how private markets function, the program aims to expand access and improve sustainability of improvements beyond donor funding.
What types of strategies will ZAM-Health use?
ZAM-Health plans to use private-sector oriented strategies including marketing, social franchising, and partnerships with commercial and for-profit entities, alongside efforts to improve health knowledge and promote healthier, more health-seeking behaviors.
What does "marketing" mean in the context of this activity?
Marketing approaches described for ZAM-Health focus on increasing awareness and demand for health products and services, supporting correct use, and using behavior change messaging to help people recognize the value of prevention and timely care.
What is social franchising and how does it relate to ZAM-Health?
Social franchising typically involves organizing private providers under a common brand and quality standards, along with training and supervision. In some cases it may also include commodity support. The goal is to help clients identify and trust participating clinics or pharmacies that meet expected standards.
What kinds of partnerships are expected under ZAM-Health?
The activity highlights partnerships with commercial and for-profit entities aimed at expanding distribution, improving supply reliability, and strengthening service delivery networks, with an emphasis on sustainability beyond donor funding.
What type of award is this opportunity?
This opportunity is structured as a cooperative agreement. That typically means USAID expects to be substantially involved in implementation and oversight rather than providing funds with minimal engagement.
How involved will USAID be during implementation?
Because the opportunity is a cooperative agreement, USAID anticipates substantial involvement in implementation and oversight of the program, rather than a hands-off approach.
How many awards does USAID anticipate making?
USAID anticipates making a single award for this opportunity.
What is the estimated funding amount and period of performance?
The estimated total ceiling is $38,000,000 over five years.
What is the funding opportunity number?
The funding opportunity number is 72061120RFA00003.
What is the CFDA number for this opportunity?
The CFDA number listed for this opportunity is 98.001.
Which agency is administering the opportunity?
The opportunity is administered by the U.S. Agency for International Development (USAID), specifically USAID/Zambia.
Where is the administering office located?
USAID/Zambia is based in Lusaka.
When was the opportunity posted and what was the original closing date?
The opportunity was posted on March 30, 2020, and the original closing date was May 28, 2020.
Who is eligible to apply?
Eligibility is listed as "Others." Additional eligibility clarification is referenced in the full solicitation text.
What does "Others" mean under eligibility?
Based on the information provided, "Others" indicates that the eligibility category is not one of the standard labels shown in the summary, and that the detailed eligibility requirements are explained in the full solicitation text.
What health sector category does this opportunity fall under?
The opportunity is categorized as a health funding activity.
What is the core approach behind ZAM-Health?
The core approach is to improve health outcomes by strengthening markets and demand: shaping private-sector health markets so they work better over the long term, while also improving health knowledge and promoting behaviors that increase uptake of quality products and services.
How does ZAM-Health relate to public sector health services?
The activity is designed around the idea that private-sector health markets can complement public services. Under a Total Market Approach, the program considers public and private roles together, aiming to align segments so they serve different populations effectively and use public resources strategically.
Is the focus only on delivering services through the public health system?
No. ZAM-Health explicitly emphasizes building and shaping private-sector health markets rather than relying solely on public delivery systems.
What does success look like for this activity based on the description?
Success is framed as increased use of high-quality health products and services among priority audiences, improved access and trust in quality options, better health knowledge, and stronger private-sector market function that can sustain improvements over time.
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